impact report: marketing impact day 2020

Wrapping up our 2020 Impact Day event series, we hosted Marketing Impact Day in December with the biggest virtual event of the year. We saw a lot of familiar faces on both sides of the aisle and plenty of new pro bono enthusiasts as well. We all felt it was a purposeful way to end the year that changed our lives.

pro bono value delivered at Marketing impact day:

$73,710

“I can’t believe the time and interest the pro bono volunteers spent on us. I felt so respected by them. And we walked away with concrete steps to implement which is what we were missing. We’re very grateful for this opportunity!”

— Nonprofit Participant

Participants

13 nonprofit organizations
63 pro bono volunteers

Survey Results

100% of nonprofits felt confident that their deliverable would address their organizational challenge
100% of volunteers said this was an opportunity to apply their professional skills in a new context

100% of nonprofits rated their volunteers as “excellent” in the following competencies: professionalism, commitment, empathy, competence, and collaboration
97% of participants - both nonprofits and pro bono volunteers - would recommend Impact Day
80% of volunteers gained new knowledge of nonprofit sector challenges
60% of volunteers plan to continue working with their nonprofit client in addition to their Impact Day commitment

Deliverables

A strong foundation for the organization’s rebranding efforts including selecting a logo, brand colors, and development of a roll-out strategy
Structured recommendations and an outline for a marketing plan to attract more business partners
Created a punch list of support items - a template, a framework for a marketing & communications calendar, a process for capturing case studies - and a priority list to support implementation post-Impact Day
Finalized primary & secondary archetypes to use as the foundation for the organization’s positioning and visual identity
Designed new graphics for organization’s website as well as recommendations for website redesign
Actionable social media guide inclusive of an audit of current social presence and best practices of marketing on social channels

“I left the experience feeling reenergized to think about new ways to approach my own work. There’s so much power in a fresh take – our own when we shift our mindset and that of others when we welcome them to help identify new opportunities.”

— Pro Bono Volunteer

“It was a mutually rewarding experience. I was honored to be a part of the day.”